1. People inherently trust those who have a public presence
One of the biggest obstacles to selling today is skepticism, especially if you sell online. But what if you could earn someone's trust & confidence without ever meeting them?
Better yet, what if you could build such a strong bond with your prospects that they came to you, money in hand, begging to work with you?
Being a recognized authority gives you instant credibility and attracts the best clients to you, rather than you chasing them.
2. People want to work with individuals they trust
Imagine what your business would look like if every one of your clients felt like they had a personal relationship with you.
Even if you have thousands of clients, each one would feel like they knew you and trusted you like a friend. Do you think it would have a positive impact on your bottom line? Of course it would.
By becoming a recognized authority in your niche, you bring down your prospects' natural defenses. Because in the eyes of the world, you’re already a “trusted,” “pre-approved,” and “respected” member of the community.
3. The best clients are looking to hire leaders in their respective industry
The biggest objections coaches & consultants have to deal with center on price.
That’s because the best clients--the ones whose primary concern isn’t money--are only attracted to other industry leaders. They want to work with the best, no matter what it costs.
If you’re not seen by your prospects as THE Authority in your niche, your best customers will go somewhere else, leaving you to fight over the leftovers, competing on price, and justifying the cost of your service & training.
4. Other experts & authority figures with strong personal brands want to collaborate with those who have an audience of their own
Chances are, in your industry, there’s an inner circle of highly successful, well-recognized “experts.” Regardless of how you fee. about them, the bulk of the business goes to them.
These leaders cross-promote each other and spend time together sharing what’s working and what isn’t. They use each other's celebrity to increase their own.
Imagine what it would be like to have those men & women on speed dial. To run in the same circles as the biggest players in your industry. Take just a minute and really envision what that would do for your business.
It’s possible. But you’ll never be invited to work with the big influencers in your space until you become a person of influence yourself.
5. Finally, people just gravitate toward those who share similar ideals, beliefs, and aspirations
Wouldn’t it be great if every new client you got was already closely aligned with your worldview? No more convincing them to think like you, or to do what you know is in their best interest. They just listen & respond.
By using the tools & techniques I teach, you can turn the tables on the selling process and have people coming to you who are predisposed to work well with you.
This process of “Self-Selection” means you’ll only have clients who are closely aligned with your ideals & beliefs, making what you do infinitely easier and more enjoyable.